\u5404\u5927\u54c1\u724c\u5728\u54c1\u724c\u8425\u9500\u4e0a\u5f80\u5f80\u4f1a\u9047\u5230\u540c\u6837\u7684\u4e00\u4e2a\u96be\u9898\uff1a\u5408\u4f5c\u4ec0\u4e48\u6837\u7684\u7f51\u7ea2\uff0c\u9009\u62e9\u4ec0\u4e48\u6837\u7684\u6e20\u9053\u624d\u6700\u9002\u5408\uff1f<\/p>\n\n\n\n
\u5f88\u591a\u4eba\u4e0d\u77e5\u9053\u7684\u4e00\u70b9\u662f\uff0c\u4e0e\u793e\u5a92\u660e\u661f\u76f8\u6bd4\uff0c\u5fae\u5c0f\u7ea2\u4eba\u7684\u7c89\u4e1d\u4e92\u52a8\u7387\u66f4\u9ad8\u3002<\/p>\n\n\n\n
SHOPLINE\u7ea2\u4eba\u5206\u9500\u5de5\u5177\u6700\u8fd1\u7684\u6570\u636e\u5c31\u80fd\u5f88\u76f4\u89c2\u5730\u8bba\u8bc1\u8fd9\u4e00\u70b9\uff0c\u5c0f\u578b\u7ea2\u4eba\u7684\u6d41\u91cf\u8f6c\u5316\u6bd4\u9ad8\u4e8e\u5927\u578b\u7ea2\u4eba\u3002\u5728\u5e03\u5c40\u7f51\u7ea2\u8425\u9500\u77e9\u9635\u524d\uff0c\u5356\u5bb6\u9700\u8981\u6e05\u695a\u4e0d\u540c\u7b49\u7ea7\u7ea2\u4eba\u7684\u4f20\u64ad\u4f5c\u7528\uff0c\u4ee5\u53ca\u5982\u4f55\u7ec4\u5408\u4e0d\u540c\u91cf\u7ea7\u7684KOL\u6765\u914d\u5408\u793e\u5a92\u7684\u5185\u5bb9\u4f20\u64ad\u3002<\/p>\n\n\n\n
\u7ea2\u4eba\u7684\u5206\u7c7b<\/p>\n\n\n\n
\u6839\u636e\u7ea2\u4eba\u7684\u7c89\u4e1d\u6570\u91cf\uff0c\u5f53\u524d\u7684\u7ea2\u4eba\u53ef\u4ee5\u5212\u5206\u6210\u4ee5\u4e0b\u51e0\u7c7b\uff1a<\/p>\n\n\n\n
\u5fae\u91cf\u7ea2\u4eba(KOC)\uff1a\u5c11\u4e8e 15,000 \u540d\u7c89\u4e1d
\u666e\u901a\u7ea2\u4eba(KOL)\uff1a15,000 \u81f3 50,000 \u540d\u7c89\u4e1d
\u4e0a\u5347\u671f\u7ea2\u4eba\uff08Rising KOL\uff09 : 50,000 \u5230 100,000 \u540d\u7c89\u4e1d
\u4e2d\u91cf\u7ea2\u4eba\uff08Mid KOL\uff09\uff1a100,000 \u81f3 500,000 \u540d\u7c89\u4e1d
\u5b8f\u89c2\u7ea2\u4eba\uff08Macro KOL\uff09\uff1a500,000 \u81f3 1,000,000 \u540d\u7c89\u4e1d
\u8d85\u7ea7\u7ea2\u4eba\uff08Mega KOL\uff09\uff1a\u8d85\u8fc7 1,000,000 \u540d\u7c89\u4e1d<\/p>\n\n\n\n
\u4e0d\u540c\u793e\u4ea4\u5e73\u53f0\u7684\u7f51\u7ea2\u8425\u9500\u6548\u679c
\u6839\u636e 2021\u5e74Facebook\u7f51\u7ea2\u8425\u9500\u62a5\u544a\uff0c\u7f51\u7ea2\u8425\u9500\u6392\u540d\u524d 5 \u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u662f\uff1a<\/p>\n\n\n\n
Instagram (82%)
YouTube (41%)
TikTok (23%)
Twitter\uff0823%\uff09
Facebook (5%)<\/p>\n\n\n\n
\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0cInstagram \u4e0a\u7684\u5fae\u91cf\u7ea2\u4eba\u7684\u5e73\u5747\u4e92\u52a8\u7387\u4e3a 3.86%\uff0c\u5e76\u4e14\u8be5\u6bd4\u7387\u5728\u6bcf\u4e2a\u7ea7\u522b\u90fd\u4e0b\u964d\uff0c\u5927\u578b\u7ea2\u4eba\u6700\u4f4e\u80fd\u5230 1.21%\u3002YouTube \u4e0a\u7684\u6240\u6709\u7ea2\u4eba\u7684\u5e73\u5747\u4e92\u52a8\u7387\u90fd\u5f88\u4f4e\uff0c\u4f46\u5fae\u578b\u7ea2\u4eba1.64% \u7684\u5e73\u5747\u4e92\u52a8\u7387\u4e0e\u5927\u578b\u7ea2\u4eba 0.37% \u7684\u5e73\u5747\u4e92\u52a8\u7387\u4e4b\u95f4\u5b58\u5728\u663e\u8457\u5dee\u5f02\u3002<\/p>\n\n\n\n
\u4f46\u662f\uff0c\u5728TikTok \u4e0a\uff0c\u5fae\u578b\u7ea2\u4eba\u7684\u5e73\u5747\u4e92\u52a8\u7387\u9ad8\u8fbe17.96%\uff0c\u800c\u5927\u578b\u7ea2\u4eba\u7684\u5e73\u5747\u4e92\u52a8\u7387\u4e3a 4.96%\u3002
\u4e0eInstagram\u6216YouTube\u76f8\u6bd4\uff0c\u4efb\u4f55\u91cf\u7ea7\u7684\u7ea2\u4eba\u5728TikTok\u7684\u4e92\u52a8\u7387\u90fd\u8981\u9ad8\u5f97\u591a\u3002\u76ee\u524d68% \u7684\u54c1\u724c\u4f7f\u7528 Instagram \u8fdb\u884c\u7ea2\u4eba\u8425\u9500\uff0c\u4f46 TikTok\u6b63\u5728\u8fc5\u901f\u8d76\u4e0a\u3002
\u7ea2\u4eba\u63a8\u5e7f\u7684\u6536\u8d39\u6807\u51c6
\u4e0d\u540c\u7ea7\u522b\u7684\u7ea2\u4eba\u5728\u6bcf\u4e2a\u5e73\u53f0\u4e0a\u7684\u5e73\u5747\u4ef7\u683c\u53c2\u8003\u5982\u4e0b\uff1a<\/p>\n\n\n\n
Instagram
\u5fae\u91cf\u7ea2\u4eba(KOC)\uff1a \u6bcf\u4e2a\u5e16\u5b50 10 \u81f3 100 \u7f8e\u5143
\u666e\u901a\u7ea2\u4eba(KOL)\uff1a \u6bcf\u4e2a\u5e16\u5b50 100 \u81f3 500 \u7f8e\u5143
\u4e0a\u5347\u671f\u7ea2\u4eba\uff08Rising KOL\uff09: \u6bcf\u4e2a\u5e16\u5b50 500 \u81f3 5000 \u7f8e\u5143
\u4e2d\u91cf\u7ea2\u4eba\uff08Mid KOL\uff09\uff1a\u6bcf\u4e2a\u5e16\u5b50 5000 \u81f3 10000 \u7f8e\u5143
\u5b8f\u89c2\u7ea2\u4eba\uff08Macro KOL\uff09\uff1a\u6bcf\u4e2a\u5e16\u5b50 5000 \u81f3 10000 \u7f8e\u5143
\u8d85\u7ea7\u7ea2\u4eba\uff08Mega KOL\uff09\uff1a\u5404\u4e0d\u76f8\u540c\uff0c\u4f46 100\u4e07\u7f8e\u5143\u5e76\u975e\u95fb\u6240\u672a\u95fb<\/p>\n\n\n\n
YouTube
\u5fae\u91cf\u7ea2\u4eba(KOC)\uff1a \u6bcf\u4e2a\u89c6\u9891 20-200 \u7f8e\u5143
\u666e\u901a\u7ea2\u4eba(KOL)\uff1a\u6bcf\u4e2a\u89c6\u9891 200 \u81f3 1000 \u7f8e\u5143
\u4e2d\u91cf\u7ea2\u4eba\uff08Mid KOL\uff09\uff1a\u6bcf\u4e2a\u89c6\u9891 1000 \u81f3 10000 \u7f8e\u5143
\u5b8f\u89c2\u7ea2\u4eba\uff08Macro KOL\uff09\uff1a\u6bcf\u4e2a\u89c6\u9891 10000 \u7f8e\u5143\u81f3 20000 \u7f8e\u5143
\u8d85\u7ea7\u7ea2\u4eba\uff08Mega KOL\uff09\uff1a\u6bcf\u4e2a\u89c6\u989120000 \u7f8e\u5143\u4ee5\u4e0a
\u53e6\u5916\uff0c\u4e00\u4e9b YouTuber\u7ea2\u4eba\u4f1a\u6839\u636e\u89c6\u9891\u89c2\u770b\u6b21\u6570\u6536\u8d39\uff08\u6bcf 1,000 \u6b21\u89c2\u770b\u6536\u53d6 50 \u81f3 100 \u7f8e\u5143\uff09\u3002<\/p>\n\n\n\n
Tiktok
TikTok\u6709\u8bb8\u591a\u7ea2\u4eba\uff0c\u4ed6\u4eec\u4e0d\u4e00\u5b9a\u662f\u540d\u4eba\uff0c\u4f46\u4ecd\u6709\u6570\u5343\u4e07\u7c89\u4e1d\u3002\u8fd9\u4e9b\u7ea2\u4eba\u6bcf\u4e2a\u5e16\u5b50\u7684\u6536\u5165\u53ef\u4ee5\u8d85\u8fc7 10000 \u7f8e\u5143\u3002<\/p>\n\n\n\n
\u7ea2\u4eba\u8425\u9500\u5728TikTok\u4e0a\u8fd8\u5c5e\u4e8e\u65e9\u671f\u53d1\u5c55\u9636\u6bb5\uff0c\u56e0\u6b64\u6ca1\u6709\u771f\u6b63\u660e\u786e\u7684\u65b9\u6cd5\u6765\u786e\u5b9a\u7ea2\u4eba\u7684\u4ef7\u683c\u3002\u5728\u8c03\u7814\u4e86\u90e8\u5206 TikTok \u7ea2\u4eba\u4e4b\u540e\uff0c\u6211\u4eec\u5f97\u5230\u4e86\u4e00\u4e9b\u5927\u6982\u7684\u4ef7\u683c\u8303\u56f4\u3002<\/p>\n\n\n\n
\u5fae\u91cf\u7ea2\u4eba(KOC)\uff1a \u6bcf\u4e2a\u5e16\u5b50 5-25 \u7f8e\u5143
\u666e\u901a\u7ea2\u4eba(KOL)\uff1a \u6bcf\u4e2a\u5e16\u5b50 25 \u81f3 125 \u7f8e\u5143
\u4e2d\u91cf\u7ea2\u4eba\uff08Mid KOL\uff09\uff1a\u6bcf\u4e2a\u5e16\u5b50 125 \u81f3 1,250 \u7f8e\u5143
\u5b8f\u89c2\u7ea2\u4eba\uff08Macro KOL\uff09\uff1a\u6bcf\u4e2a\u5e16\u5b50 1,250 \u81f3 2,500 \u7f8e\u5143
\u8d85\u7ea7\u7ea2\u4eba\uff08Mega KOL\uff09\uff1a\u6bcf\u4e2a\u5e16\u5b50 2,500 \u7f8e\u5143\u4ee5\u4e0a<\/p>\n\n\n\n
\u5982\u4f55\u642d\u5efaKOL\u77e9\u9635
KOL\u77e9\u9635\u53ef\u4ee5\u7406\u89e3\u4e3a\u91d1\u5b57\u5854\u578b\u5e03\u5c40\uff0c\u5176\u57fa\u7840\u7684\u8425\u9500\u77e9\u9635\u903b\u8f91\u4e3a\uff1a\u66dd\u5149+\u8f6c\u5316\u7684\u6574\u4f53\u7ec4\u5408\u3002\u4ee5\u5408\u7406\u7684\u9884\u7b97\u6362\u53d6\u7406\u60f3\u7684\u8f6c\u5316\u548c\u66dd\u5149\u3002
\u91d1\u5b57\u5854\u77e9\u9635\u7684\u539f\u7406\u4e3a\u4ee5\u5927\u91cfKOC\u6216\u5c3e\u90e8KOL\u4e3a\u57fa\u8fdb\u884c\u79cd\u8349\u5e76\u5229\u7528\u9ad8\u4e92\u52a8\u63d0\u5347\u57fa\u7840\u8f6c\u5316\uff0c\u9002\u91cf\u7684\u8170\u90e8KOL\u8fdb\u884c\u9886\u57df\u5ba3\u4f20\u4fdd\u8bc1SEO\u4e0e\u5e7f\u544a\u4fe1\u606f\u7684\u53ef\u4fe1\u5ea6\uff0c\u53ca\u5c11\u91cf\u7684\u5934\u90e8KOL\u8fdb\u884c\u5f3a\u66dd\u5149\u4e0e\u589e\u5f3a\u54c1\u724c\u7684\u77e5\u540d\u5ea6\uff0c\u6e32\u67d3\u54c1\u724c\u5f62\u8c61\u3002
\u4f8b\u5982\u5feb\u65f6\u5c1a\u9ed1\u9a6c\u54c1\u724c\u2014\u2014SHEIN\u7684\u6210\u529f\u4e0e\u65e9\u671f\u5229\u7528KOL\u7684\u63a8\u5e7f\u6d41\u91cf\u6709\u7740\u5bc6\u4e0d\u53ef\u5206\u7684\u5173\u7cfb\u3002
\u4ee5Instagram\u5e73\u53f0\u4e3a\u4f8b\uff0c\u622a\u6b62\u81f32022\u5e741\u6708\uff0cSHEIN\u5728Instagram\u7684\u5b98\u65b9\u8d26\u53f7\u201csheinofficial\u201d\u7684\u7c89\u4e1d\u603b\u91cf\u4e3a2315\u4e07\uff0c\u5176\u5b98\u65b9\u8d26\u53f7\u7684KOL\u7d20\u6750\u79ef\u7d2f\u8fbe2.1\u4e07\u3002<\/p>\n\n\n\n
SHEIN\u5728Instagram\u5e73\u53f0hashtag\u7684\u7d2f\u8ba1\u8d34\u6587\u8fbe\u5230488.6\u4e07\uff0c\u501f\u52a9\u5404\u91cf\u7ea7\u7684KOL\u7d20\u6750\u79ef\u7d2f\uff0c\u5927\u91cf\u7684UGC\u7d20\u6750\u79ef\u7d2f\uff0cSHEIN\u54c1\u724c\u5728\u793e\u5a92\u5e73\u53f0\u7684\u77e5\u540d\u5ea6\u8d8a\u6765\u8d8a\u5927\u3002<\/p>\n\n\n\n
\u65e9\u57282012\u5e74\u6210\u7acb\u4e4b\u521d\uff0cSHEIN\u5c31\u5f00\u59cb\u5927\u91cf\u5408\u4f5c\u5404\u79cd\u7c7b\u578b\u7684\u7f51\u7ea2KOL\uff0c\u4e3b\u8981\u662ffashion\u3001style\u3001beauty\u3001makeup\u7c7b\u578b\uff0c\u4ece\u7c89\u4e1d\u91cf\u4e0d\u8db31\u4e07\u7684KOC\uff0c\u5230\u51e0\u767e\u4e07\u4e0a\u5343\u4e07\u7684\u91cf\u7ea7\u7ea2\u4eba\uff0cSHEIN\u505a\u5230\u4e86\u5c0f\u7f51\u7ea2\u505a\u6d41\u91cf\u548c\u5916\u94fe\uff0c\u4e2d\u90e8\u7f51\u7ea2\u5e26\u8d27\uff0c\u5934\u90e8\u5927\u7f51\u7ea2\u505a\u54c1\u724c\u4f20\u64ad\uff0c\u5229\u7528\u7075\u6d3b\u7684\u91d1\u5b57\u5854\u578b\u77e9\u9635\u6a21\u5f0f\uff0c\u5f62\u6210\u4e86\u6d41\u91cf-\u66dd\u5149-\u8f6c\u5316\u7684\u6709\u673a\u6d41\u91cf\u751f\u6001\u73af\u5883\u3002<\/p>\n\n\n\n
KOL\u7684\u4ea7\u54c1\u6d4b\u8bc4\u548cKOL\u7684\u63a8\u8350\u610f\u89c1\u5e26\u6765\u7684\u771f\u5b9e\u6d41\u91cf\u6e90\u6e90\u4e0d\u65ad\u6d8c\u5165\uff0c\u4e3a\u54c1\u724c\u6d41\u91cf\u6ce8\u5165\u6d3b\u529b\uff0c\u5bf9\u4e8e\u54c1\u724c\u5851\u9020\u4e5f\u8d77\u5230\u4e86\u6f5c\u79fb\u9ed8\u5316\u7684\u4f5c\u7528\u3002<\/p>\n\n\n\n
\u4eceSHEIN\u72ec\u7acb\u7ad9\u7684\u8425\u9500\u6e20\u9053\u6765\u770b\uff0c\u76f4\u63a5\u6d41\u91cf\u4ee5\u5916\u7684\u793e\u4ea4\u6d41\u91cf\u5360\u636e\u4e867.23%\u3002KOL\u5e73\u53f0\u63a8\u5e7f\u4e3aSHEIN\u7684\u54c1\u724c\u4e0d\u65ad\u5438\u5f15\u7740\u65b0\u7684\u6d88\u8d39\u8005\uff0c\u5f62\u6210\u4e86\u53ef\u518d\u751f\u7684\u6d41\u91cf\u73af\u5883\u3002
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